Elf Magic is the timeless
Christmas tradition...

     ...that has created special memories for countless children and families in homes around the world since 1956.

The Elf Magic Elves – recognized by a magic snowflake placed on their heart by Santa himself – make the holiday season come alive. This timeless tradition artfully blends playtime, the importance of family values, and reinforces the true meaning of Christmas. From discovering an Elf’s magical arrival in the home, to searching for their hidden Elf after a night full of adventurous Elfcapades® – children know the magic in Elf Magic is real!

Learn about The Tradition

  • Elf Magic Elves
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“This Christmas will be special; I’m so happy to be here,
I’ve watched you from afar and in my heart you’ve grown dear.
I made my way here with you as my guide,
I am here to love you, to play and to hide!”

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