A Timeless Christmas Tradition
Elf Magic is the timeless Christmas tradition that has created special memories for countless children and families in homes around the world.
The Elf Magic elves – recognized by a magic snowflake placed on their heart by Santa himself – make the holiday season come alive with a timeless tradition that artfully blends playtime, the importance of family values, and reinforces the true meaning of Christmas. From discovering an Elf’s magical arrival in the home, to searching for their hidden Elf after a night full of mischievous adventures – children know the magic in Elf Magic is real!
First Time Ever!!
Santa’s Sleigh Specials!!!
In an effort to help Mrs. Claus fulfill her New Year’s resolution, “Out with the old and in with the new,”
the elves came up with a great idea
– Santa’s Sleigh Specials! They have gathered up all of the extra
toys and clothes they found in the workshop and put them here so everyone can take
advantage of the
surplus goodies from 2009!
“This Christmas will be special; I’m so happy to be here,
I’ve watched you from afar and in my heart you’ve grown dear.
I made my way here with you as my guide,
I am here to love you, to play and to hide!”








