Our Tradition

Elf Magic is Christmas spirit you can hold in your hand and feel in your heart!

Kids dress, cuddle, and play with their adorable Elf Magic Elves all day, then delight in discovering their Elves’ magical, nighttime adventures each morning! The fun lasts all season long, with the Elves returning to the North Pole on Christmas Eve. But don’t worry – they’ll be back throughout the year to spread joy, love, and Christmas cheer!

  • How it works

    A special Elf is chosen – either by Santa at the North Pole or by the child at one of the Official Elf Magic North Pole Supply Posts. You’ll know it’s an Elf Magic Elf if you see Santa’s snowflake on the heart!

    find your Elf!
  • Best friends

    Once the Elf has arrived, the Elf instantly becomes the child’s best friend – they’ll play together all day, sharing the joy, laughter, and love of Christmas.

    see Elf party ideas
  • Take them everywhere!

    The Elves won’t want to be parted from you, so take them everywhere you go – they love a good adventure!

    see fun & games
  • At bedtime

    The child supplies crackers (they remind the Elves of crunching snow!) and ice water (like melting snowflakes!) for their Elf and sprinkles the Elf with Magic North Pole Snowflakes.

    Elf night time accessories
  • Elfcapades

    When everyone is asleep, the Elves get adventurous! Their Elfcapades range from the sweet – snow angles in rice and mixing hot cocoa – to the mischievous - hiding in freezers, climbing Christmas trees, even taking late night car rides – you never know where your Elf will turn up!

    see the Elfcapades

All Elves return to the North Pole with Santa on Christmas Eve!

But they’ll be back each holiday season to continue this playful tradition. They also make surprise visits throughout the year, spending special occasions with their child or offering support during tough times.